01
Regina — Home & Kitchen, Amazon UK
Key Result
ACoS 28% → 20% · Sales +44.47%
The Situation
Low CTR with high ad spend and low conversion rate
Regina was spending heavily on ads but the click-through rate was poor and the conversion rate was not justifying the spend. ACoS sat at 28% and profitability was under pressure despite a strong product.
Main image quality issue hurting CTR on search results pages
Keywords not well-organised — missing high-relevance terms in backend
Ad campaigns not structured for keyword-targeted organic ranking
Organic rank low — over-dependence on paid traffic for all sales
What GlancePeak Did
Rebuilt the listing foundation, restructured campaigns for ranking
Redesigned main image to improve CTR on search results — competitor analysis before any design work began
GP Listing Writer rebuilt SEO with 400+ keyword research — relevance-scored, Rufus AI compatible
Built exact-match ranking campaigns alongside discovery auto campaigns for organic rank growth
Implemented Subscribe & Save strategy to improve TACoS and build recurring revenue base
GP PPC Brain weekly 4-report analysis — weekly bid adjustments, negative keyword harvesting, placement optimisation
28%→20%
ACoS Reduced
+44.47%
Total Sales Growth
+49%
Order Volume
+45%
Conversion Rate
+30%
CTR Improved
↑ Organic
Ranking Growth
Advertising Performance
£1,442,269Total Sales
£282,244Ad Spend
19.57%ACoS
5.11ROAS
Traffic & Volume
80,295Orders
439,854Clicks
97.5MImpressions
£0.64CPC
Performance Chart — From Seller Central
💡
Key Takeaway — Regina UK
A poor main image is one of the most expensive problems on Amazon — it silently kills CTR before a single click is paid for. Fixing the image foundation before rebuilding the campaigns meant every subsequent pound spent on ads was working harder from day one.
02
CRUVHEAL — Health & Household, Amazon US
Key Result
ACoS 36% → 24% · Sales +404.71%
The Situation
Growth was completely stuck — only branded keyword sales
CRUVHEAL had reached a ceiling. All sales were coming from branded keyword searches — people who already knew the product. The account was invisible to the majority of buyers who were searching for the category without knowing the brand name.
Sales 100% dependent on branded keywords — no new-to-brand customer acquisition
Missing backend SEO — non-branded keywords not indexed or ranked
Branding graphics not competitive with top category listings — low conversion on paid traffic
PPC campaigns not structured for non-brand keyword harvesting or organic rank building
What GlancePeak Did
Opened non-branded search, rebuilt brand visuals, systematic rank building
Rebuilt backend SEO and listing copy with GP Listing Writer — targeted non-branded, high-volume category keywords for the first time
Redesigned product images and A+ Content to match the visual standard of category leaders — AI brief, human execution
Built new PPC campaigns specifically targeting non-branded keywords to capture new-to-brand customers
Systematic organic rank building — ranking campaigns for target keywords to reduce ACoS as organic share grew
Weekly GP PPC Brain analysis identified converting non-brand terms and harvested them into exact-match campaigns continuously
36%→24%
ACoS Reduced
+404.71%
Total Sales Growth
+397%
Order Volume
+27%
Conversion Rate
+29%
CTR Improved
↑ Organic
Ranking Growth
Advertising Performance
$1,623,308Total Sales
$392,171Ad Spend
24.16%ACoS
4.14ROAS
Traffic & Volume
16,248Orders
466,821Clicks
100.6MImpressions
$0.84CPC
Performance Chart — From Seller Central
💡
Key Takeaway — CRUVHEAL US
Branded keyword reliance is a growth ceiling, not a growth strategy. The moment CRUVHEAL started appearing for non-branded category searches — backed by competitive images and optimised listing copy — the addressable market multiplied. 404% growth was not a PPC trick. It was the result of making a strong product visible to the right buyers for the first time.
03
LOOKYNO — Clothing, Shoes & Jewelry, Amazon US
Key Result
$57K+ Reimbursed · ACoS 11.03% · +34.87% Sales
The Situation
Sales stuck due to low-margin constraints and missed AI search visibility
LOOKYNO operated on low margins, requiring a consistently low ACoS to remain profitable. Growth was limited because the listing was not indexed for the full range of relevant keywords, and the account had significant unclaimed FBA reimbursements that were quietly eroding profitability.
Keyword index issues — important search terms not indexed by Amazon
Low answer rate for Rufus AI and Alexa Shopping question-based searches — missing conversational search visibility
Keywords not optimised in PPC ads to match what was converting in search query reports
Significant unclaimed FBA reimbursement opportunity identified in 18-month historical audit
What GlancePeak Did
Recovered $57K+ in FBA funds, fixed AI search visibility, maintained ultra-low ACoS
18-month historical FBA audit using GP Reimbursement Scanner across 5 Amazon reports simultaneously — $57,000+ in reimbursements identified and filed
Keyword research using relevance score methodology — matched listing copy to actual Search Query Performance Report data
Improved listing SEO specifically for Rufus AI visibility — question-answer format optimization for conversational and voice search
PPC campaigns restructured to align with new keyword targeting — harvesting converting terms at low ACoS threshold
Maintained 11.03% ACoS throughout growth period — protecting margins while scaling sales volume
$57K+
FBA Reimbursed
11.03%
ACoS Maintained
+34.87%
Sales Growth
+32.71%
Order Volume
+19%
Conversion Rate
+21%
CTR Improved
Advertising Performance
$692,251Total Sales
$76,344Ad Spend
11.03%ACoS
9.07ROAS
Traffic & Volume
6,513Orders
229,277Clicks
49.3MImpressions
$0.33CPC
💡
Key Takeaway — LOOKYNO US
FBA reimbursements are silent profit leaks. Most sellers never claim them because finding them manually across 5 separate Amazon reports is a full day's work. GP Reimbursement Scanner does it in 20 minutes. The $57,000+ recovered for LOOKYNO came from money Amazon already owed — it was simply never claimed. The Rufus AI optimisation was also notable: fixing how the listing answered conversational search questions improved both organic visibility and conversion rate simultaneously.
04
RVMATE — Automotive, Amazon US
Key Result
ACoS 18% → 13% · Sales +377.59%
The Situation
Low conversion rate, poor top-of-search visibility, no organic ranking
RVMATE had the product but the campaigns were not structured to build visibility or organic rank. Budget was being spread across generic keywords with poor relevance, delivering poor conversion and minimal return on ad spend.
Targeting overly generic keywords — broad match waste on irrelevant search terms
Poor budget utilisation — spend distributed inefficiently across too many low-performing campaigns
Campaigns not organised for keyword segmentation or campaign type strategy
No organic ranking strategy — entirely dependent on paid visibility with no rank growth
What GlancePeak Did
Rebuilt campaign architecture, focused budget, drove organic rank from zero
Rebuilt full campaign architecture — auto, broad, phrase, exact campaigns with proper keyword segmentation and isolation
Budget reallocated to highest-converting campaign types and placements — top-of-search bid modifiers raised on proven ASINs
GP PPC Brain weekly analysis identified converting search terms and systematically harvested them into exact-match ranking campaigns
Organic rank built week-over-week through sustained exact-match campaign spend on target keywords
ACoS reduced from 18% to 13% as organic share of sales grew — same spend, significantly more total revenue
18%→13%
ACoS Reduced
+377.59%
Total Sales Growth
+369%
Order Volume
+39%
Conversion Rate
+23%
CTR Improved
↑ Organic
Ranking Growth
Advertising Performance
$1,018,680Total Sales
$131,460Ad Spend
12.90%ACoS
7.75ROAS
Traffic & Volume
6,477Orders
88,047Clicks
12.9MImpressions
$1.49CPC
💡
Key Takeaway — RVMATE US (PPC Only)
RVMATE is the clearest demonstration that a single well-executed service produces outsized results when the fundamentals are correct. PPC management alone — no SEO changes, no listing rebuild, no graphics — delivered 377% sales growth. The difference was campaign architecture, budget discipline, and weekly data-driven optimisation through GP PPC Brain. Good campaigns build organic rank. Organic rank reduces ACoS. Lower ACoS makes every dollar go further.