Keywords were not organised and ad campaigns were not optimized in a keyword-friendly way. Main image was hurting CTR on search results pages. Organic rank was low due to no systematic ranking campaign strategy. Listing copy not structured for the full keyword bank available in the category.
Full listing rebuild using 400+ keyword research. SEO copy structured for Rufus AI compatibility. Backend keywords fully maximized. Exact-match ranking campaigns built from the new keyword bank — meaning PPC and SEO worked as one connected system. Conversion rate improved 45% from better listing content and imagery combined.
💡 SEO and PPC as one connected system: new keyword bank improved both listing indexing and campaign targeting simultaneously — each reinforcing the other.